POMA Donation: Social Media Marketing Crash Course

One day of consultation from Sherry Kerr of Outdoor Media Resources for initiating or enhancing your social media marketing program.

Social media marketing is no longer optional, and having a Facebook page is not the same as having a marketing program. We will work with the winning bidder to:

• evaluate existing marketing efforts and assets
• determine what you need to accomplish through social media
• create a strategy
• plan tactics for engaging an online community and “getting found” online
• create accounts/pages and/or enhance existing pages.

We’ll also show you many tips for marketing your brand online, along with do’s and don’ts and how to conduct promotions while remaining in compliance with online platforms’ Terms of Service. We’ll include such platforms as blogging, Twitter, Facebook, Google+, YouTube and other video sites, LinkedIn, social bookmarking, etc. As time permits, we will also address other inbound marketing activities with which social media is integrated, such as search engine optimization (SEO), content development, email marketing, websites, landing pages, and more.

Your one-day crash course will save you months of trial and error and significantly advance your social media marketing efforts.

Available to individuals, businesses, and organizations. (No agencies, please.)

Consultation can be by phone and web or in OMR’s office in Anniston, Alabama.

Sherry Kerr is an Inbound Marketing Certified Professional with over 21 years of experience doing Public Relations and Marketing Communications exclusively for the outdoors industry.

Outdoors International LLC Is New OMR Client

ANNISTON, AL – Outdoor Media Resources has been selected as public relations agency of record for Outdoors International LLC, a network of booking agents for premier hunting and fishing destinations around the world. Headquartered in Hagerman, Idaho, Outdoors International LLC is owned by Cory Glauner, an avid hunter and fisherman who is also an outfitter himself.

“Cory understands both sides of a booking transaction, so he has very high standards for the outfitters he represents,” said Sherry Kerr, president of Outdoor Media Resources. “He’s experienced at evaluating hunting and fishing trips to get the client exactly what he or she is looking for, almost anywhere in the world.”

Unlike most traditional booking agents, Outdoors International LLC also leverages its experience in website design, social media, and internet marketing to gain new audiences for its outfitters and to make information easily accessible to clients.

Outdoor Media Resources is a public relations and marketing communications firm with over 20 years experience working exclusively in the outdoors and shooting sports. Sherry G. Kerr founded and heads the agency, located in Anniston, Alabama.
“My first job in the outdoors industry was doing marketing for a group of hunting lodges, and I’ve promoted many hunting and shooting operations since,” said Kerr. “Working with Outdoors International LLC will be a perfect fit with our other clients and with my experience.”

For more information on Outdoors International LLC, visit http://gothunts.com or contact Cory Glauner at 800-734-9818. To learn more about Outdoor Media Resources, contact Sherry Kerr, SherryOMR@cs.com, 256-831-7877, or visit our website at www.outdoormediaresources.com.

Morris McKenzie Boat Works Selects OMR For PR Services

ANNISTON, AL — Morris McKenzie Boat Works, Inc., makers of customized pontoon boats for fishing, hunting, and other recreations, has selected Outdoor Media Resources as its public relations agency of record.  OMR will implement a comprehensive PR and marketing communications program to introduce the Anniston, Alabama, company and its products to the outdoor recreation market. 

William Burt, founder and owner of Morris McKenzie Boat Works, says his products’ design premise is that “form follows function.”  The boats are designed for versatility, stability, and strength, and each one can be customized for its owner at no extra charge.

For over 20 years, Outdoor Media Resources has been operated by Sherry G. Kerr, its founder and owner.  OMR specializes and works exclusively in the outdoors industry. 

“I’m happy to work with a company that makes such exceptional products, and I’m especially pleased by their attention to pleasing the customer,” said Kerr. “Morris McKenzie’s policy is ‘it’s your boat,’ and they make it yours.”

For more information, visit www.mmboatworks.com and www.outdoormediaresources.com, or contact Sherry Kerr, 256-831-7877, SherryOMR@cs.com.

 

 

 

Outdoor Media Resources To Represent Clearidge Optics

ANNISTON, AL – Outdoor Media Resources has been chosen as the public relations agency of record for Clearidge Optics, a new Michigan-based company offering Japanese-made sporting optics directly to consumers.

Outdoor Media Resources, headed by Sherry G. Kerr, has specialized in the shooting sports and outdoors industry for 20 years.  The sporting optics category has been a mainstay of OMR’s client list since the company was founded, giving it a reputation as one of the most knowledgeable and experienced agencies in the industry and in the optics category.

“I’m intrigued by and eager to work with Clearidge for two main reasons,” said OMR’s Sherry Kerr.  “First is that the products are of very high quality, made by the best optics manufacturer in Asia.  Having represented other brands with products made there, I know these optics are competitive with the best on the market and that consumers appreciate the quality. Secondly, selling the products directly to consumers, primarily through the internet, allows online shoppers to buy these exceptional products at very reasonable prices and in the way they want to shop.”

Clearidge Optics’ product line currently comprises three riflescope series, including six hunting and target models with a 5x zoom ratio. Clearidge made a “soft” launch of its product line last year, with retail sales through www.theopticzone.com.  It will make its official launch with direct sales through www.clearidgeoptics.com later this month.

For more information, contact Sherry G. Kerr, Outdoor Media Resources, SherryOMR@cs.com, 256-831-7877, or visit www.clearidgeoptics.com.

 

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