Services

Outdoor Media Resources represents clients exclusively in the outdoors industry, specializing in such activities as hunting, shooting, fishing, camping, boating, backpacking, hiking, and birding.  Here are some of the promotional services we offer: 

Strategic Planning, Consultation, Coordination
OMR is not one of those public relations agencies that clients are afraid to call, lest they get a bill for the consultation.  Every public relations contract with Outdoor Media Resources includes ample planning and consultation to carry out the program, to explore new opportunities and considerations, and to coordinate the PR program with other marketing and branding functions. In fact, every program starts with a plan that is developed only after considerable consultation and research. 

Developing and Distributing Press Materials
Distributing an abundance of information to the right editors and writers is the most important element of a public relations program for an outdoors or shooting sports entity, and it’s the basis for almost everything else in the PR plan.  We study our clients’ products and services, produce press kits and press releases that will provide story material, and distribute them to the appropriate writers, editors, and broadcasters in our large media network.  

Strategic Placement of Products for Editorial Review
Every product and service is appropriate for a specific demographic, and OMR specializes in identifying the publications, radio and TV shows, and online resources that match the demographic of each client’s products and services.  We put the product in the right hands or make an experience available to the right people that will ensure the greatest opportunity for editorial testing, review, and coverage.

First Point of Contact
We are the media contact for our clients.  When writers, editors, and broadcasters need help with a project, they contact us.  We’ll provide whatever is required to get the job done, whether it’s press releases, customized written materials, products, interviews, photography, reference materials, or other assistance.

Coordinating Social Media Presence
Having an online presence in social media platforms is no longer just the province of tech companies, and it’s no longer optional.  OMR can develop and implement a social media program for its clients, allowing them to communicate directly with their market, monitor what’s being said about them, and tell their stories the way they want them told, all very inexpensively.

Crisis Management
How a company or organization responds to a crisis can determine its future. Outdoor Media Resources is experienced at navigating clients through crises and ensuring that customers, distributors, and marketshare are not lost during challenging times.

Serving as Liaison with Writer Organizations
Outdoor writer organizations offer some excellent opportunities for promoting products and services, but not all are appropriate for all clients.  We can help our clients choose the right organizations to support, develop hands-on conference activities, serve on committees on the client’s behalf, and otherwise represent the client when working with writer organizations.

Corporate Communications
When our clients need newsletters, email campaigns, annual reports, website content, marketing materials, copywriting, catalog copy, surveys, blogging, or any other internal or external communications, they know they can call on us.  We are experienced at writing and editing everything from Twitter “tweets” to books, and we use those communications skills daily on behalf of our clients.

Writer Hunts, Seminars, Events
OMR is the most experienced agency in the outdoors industry at hosting writer hunts, seminars, and events.  We’ve booked, planned, handled every detail, and hosted countless hunts with hundreds of writers, editors, and broadcasters; shotgunning seminars at everything from local clubs to the National Shooting Complex; SHOT Show seminars, meals, parties, meetings, contests, and shooting events; corporate headquarters and factory tours; and virtually every type of event shooting sports and outdoor writers have ever experienced.

Corporate Meetings and Events
Sales meetings, open houses, sales contest reward hunts and fishing trips, formal dinner parties, employee product training, entertainment of board members and customers, and staff shooting events are just a few of the types of corporate events Outdoor Media Resources has planned and hosted. 

Working at Trade Shows
One of the most important reasons companies and organizations find trade shows useful is the opportunity to meet with members of the press.  As any of our present or former clients can attest, no one has been more successful at attracting large numbers of writers, editors, and broadcasters to trade show booths than OMR has.  We only consider a show to be successful if all our time is spent meeting with members of the press to promote our clients’ products and services, and we make ourselves available outside show hours as well to fit in as many meetings as possible.

Strategic Partnerships
Because Outdoor Media Resources works exclusively in the outdoors and shooting sports industry, we have developed a huge base of contacts and resources with manufacturers, industry trade groups, affinity organizations, conservation organizations, publishers, broadcasting networks, outfitters and guides, shooting clubs, and other entities.  We network constantly, explore opportunities for our clients to benefit from our relationships, and create strategic partnerships as a result.

Developing and Coordinating Pro Teams, Endorsements
Many clients benefit from pro teams, advisory councils, and professional or celebrity endorsements.  We are experienced at developing these relationships, planning and coordinating events, negotiating contracts, acting as an agent for the pro teams, arranging for product use and testing, and other associated functions.

Corporate Spokesperson and Representative
Whether it’s a TV or radio broadcast, magazine or newspaper article, website or blog, OMR is always ready to represent our clients when the press needs a spokesperson. Likewise, when industry functions present opportunities for our clients to be represented or needs input from the company or organization, OMR steps in as needed on our clients’ behalf.