10 Tips for Making Facebook Work for You

A few days ago I got an email from an outdoor writer/photographer who said he has closed his Facebook account. He had created the account in the expectation of its being good for business. Instead, it had been a distraction and a nuisance, as friends played games, conducted polls, and otherwise filled his page with non-work-related apps. Not only was... [Read more]

What Are We Doing Here?

I was lucky in my draw of genes. As is typical of her family, my mother has only a few grey hairs at an age when most people have more salt than pepper.  She has fewer wrinkles than most of my friends from high school, and it certainly wasn’t from living a cushy life. So if being in the shooting industry for 25 years and owning a PR business... [Read more]

Hal Swiggett

Hal Swiggett came into my life in 1988, within weeks after Outdoor Media Resources came into being.  Hal died Monday, March 2, 2009, at the age of 87. As an outdoor writer and editor who specialized in handguns, Hal was my first and best public relations success story.  Immediately before we met, he had written unkind words about not only the pistol... [Read more]

Get Out Of Your Comfort Zone

Dave is a 20-ish, adventurous young college student who made a road trip from New York to Alabama last July with his sister and two friends, just to hear some great music. He and his pals ended up at a party I was hosting for a large group of strangers from all over the U.S. and around the world. Why I did something so bizarre but fun is another story.... [Read more]