Fabbri O/U Shotgun Added to SCI Auction
An unexpected and unadvertised item has been added to the Saturday night auction with the last minute donation by Fabbri SNC. The renowned gunmaker has donated one of its classic 12-gauge over/under shotguns. This exceptional firearm is the result of Fabbri’s focus on blending ancient artisan traditions with modern technology to create an incredibly beautiful and superbly reliable shotgun.
Tullio Fabbri, right; wife, Gisela; and son, Ivo show the Fabbri shotgun to be auctioned at the convention.
Each and every part of the shotgun is designed and produced entirely in-house using the finest materials optimized by special vacuum heat treatments. Details include 28-inch blued barrels, specially selected Turkish walnut stock and forend, both checkered and polished to perfection. The 12-gauge shotgun features 28-inch barrels choked modified and improved modified.
What sets this shotgun apart is its special, full coverage engraving that was donated by Creative Arts of Gardone V.T., Italy. The original handmade drawings from the engraver will be provided to the buyer. The shotgun comes with an exhibition-quality custom leather case with accessories.
This donation is valued at $180,000.
Founded by Ivo Fabbri in 1965, the company is based near Brescia and is managed by the founder’s son, Tullio Fabbri. The list of its international customers also reads like a Who’s Who of prominent figures, including His Majesty Juan Carlos, King of Spain, and film producer Steven Spielberg.
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Ivo Fabbri makes some of the most beautiful guns in the world. So, why do they have such a horrible website? It’s as if Tullio doesn’t think well heeled clients use the internet. $180,000 dollars for a gun, and an online image that Wal-mart would reject. Talk about siloed branding!