
Welcome,
My name is Sherry Kerr, and I've been the name and face of Outdoor Media Resources for over 20 years. This site is designed to be a resource for all the shooting sports and outdoor writers with whom we have the privilege of working. Come back often; there will always be something new! Tell us what you think, tell us what you need, and tell us how we can help you do your job.Sherry G. Kerr
Outdoor Media Resources
Phone: 256-831-7877
Email: SherryOMR@cs.com
Twitter: @SherryinAL

10 Tips for Making Facebook Work for You
A few days ago I got an email from an outdoor writer/photographer who said he has closed his Facebook account. He had created the account in the expectation of its being good for business. Instead, it had been a distraction and a nuisance, as friends played games, conducted polls, and otherwise filled his page with non-work-related apps. Not only was Facebook not good for his business, it was detrimental to his getting work done. It really made me think about how I use Facebook and how writers, editors, and photographers can benefit from it rather than have their work disturbed. I’ll admit that until fairly recently, I disliked Facebook intensely. While I opened an account with business purposes in mind, it quickly turned into a place to connect with old friends. Not that I didn’t want to do that, but high school friends and business associates didn’t belong on the same page. I also experienced the same distractions as the writer who closed his account: games, virtual hugs, teddy... [Read more]
What Are We Doing Here?I was lucky in my draw of genes. As is typical of her family, my mother has only a few grey hairs at an age when most people have more salt than pepper. She has fewer wrinkles than most of my friends from high school, and it certainly wasn’t from living a cushy life. So if being in the shooting industry for 25 years and owning a PR business... [Read more]
Hal SwiggettHal Swiggett came into my life in 1988, within weeks after Outdoor Media Resources came into being. Hal died Monday, March 2, 2009, at the age of 87. As an outdoor writer and editor who specialized in handguns, Hal was my first and best public relations success story. Immediately before we met, he had written unkind words about not only the pistol... [Read more]
Get Out Of Your Comfort ZoneDave is a 20-ish, adventurous young college student who made a road trip from New York to Alabama last July with his sister and two friends, just to hear some great music. He and his pals ended up at a party I was hosting for a large group of strangers from all over the U.S. and around the world. Why I did something so bizarre but fun is another story.... [Read more]
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Rigby, Rungwa, Sable Trail Team For Mega-Auction Safari
John Rigby and Co., Rungwa Game Safaris, and Sable Trail Productions have teamed up to provide the ultimate Tanzanian Big Four Safari Package, and possibly the highest value donation package seen at SCI. To celebrate the 275th anniversary of Rigby Rifles, Geoff Miller has donated a sidelock double rifle in .500 NE. World renowned engraver Lisa Jo Tomlin... [Read more]
SCI Hunter’s Auction A Highlight Of Annual ConventionEvery year Safari Club International contributes to dozens of conservation and hunter advocacy projects around the world through the success of the hunters’ auctions held each year during the annual SCI Convention. It is the world’s largest hunting auctions and one of the finest examples of the hunting and outdoor industry contributing to... [Read more]
SCI Conservation Efforts Benefit North American HuntersIn the last decade, Safari Club International has spent $140 million on protecting the freedom to hunt through advocacy, research and education to ensure that the hunting heritage is accessible for future generations. These programs benefit hunters throughout North American, and the majority of the work is funded with proceeds from its Annual Hunter’s... [Read more]
SCI Feed the Hungry Feast Hosts 1,980 in RenoThe 38th annual SCI Hunters’ Convention opened Tuesday night with the 11th annual “Feed the Hungry Feast” at the Reno Events Center in downtown Reno. The Sportsmen Against Hunger (SAH) program helped to serve 1,980 meals of elk meatloaf, salad, mixed vegetables, mashed potatoes, bread and cake for dessert to the hungry of Reno. 800 pounds of... [Read more]
SCIF Sables Crystal Ornament Collection CompleteThe Sables Merchandise Booth at the SCI Convention is displaying the sixth, and final, ornament of the Sables Crystal Ornament Collection which has just come out of production in Bavaria, Germany. This completes the series, and, according to Sables President Ginger Byrum, there’s no guarantee how long they will be available. The Sables 2010 ornament... [Read more]
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